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Television and Computers The Internet is projected to possibly revolutionize television within five years, due to an explosion of online video content and the merging of PCs and TV sets. In years ahead, more and more viewers will want the flexibility offered by online video. With the advancements of online TV programming, viewers will be more inclined to abandon conventional broadcast television. At a recent press conference, Microsoft chairman Bill Gates was quoted saying, “Certain things like elections or the Olympics really point out how TV is terrible. You have to wait for the guy to talk about the thing you care about or you miss the event and want to go back and see it. Internet presentation of these things is vastly superior.”
At the present time, watching video clips on a computer is a different experience than watching television programs. Nevertheless, convergence is coming, presenting many new challenges for the television industry. Advertising, for example, could branch into more effective tailored ads set to each viewer’s profile. YouTube co-founder Chad Hurley was quoted saying, “In the coming months we’re going to do experiments to see how people interact with these ads to build an effective model that works for advertisers and works for users.” The advertising industry is already racing to adapt their strategies to the ever-increasing power of the Web.
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